Besides putting new posts higher up, Instagram said it is testing a “New Posts” button so that users can refresh their feeds when they want to, rather than automatically being transported to the top in the middle of browsing.
Instagram is changing its algorithm to make things a little more timely.
Users are now likely to see newer posts higher up, the image-sharing app said last week, adding that its feeds will “feel more fresh.” Instagram’s algorithm, in other words, won’t be meddling quite as much. More images and videos will be allowed to bubble up as they come.
The company also said it is testing a “New Posts” button so that users can refresh their feeds when they want to, rather than automatically being transported to the top in the middle of browsing.
The changes are in response to user feedback. They appear to address some common gripes, like how certain posts can keep appearing on your screen for days and days and days, or how your feed can begin to feel skewed in favor of the same old friends you habitually double-tap.
“We did this via a number of changes, including an adjustment so that very old content does not get bumped up higher in (the) feed,” said Gabe Madway, Instagram’s spokesman.
He added that the Menlo Park company is not returning to a chronological feed. As Instagram said (apparently addressing users in the Western Hemisphere): “If your best friend shares a selfie from her vacation in Australia, it will be waiting for you when you wake up.”
Still, the move appears to dial back, even if only slightly, the major change that came in March 2016 when Instagram said feeds would be “ordered to show the moments we believe you will care about the most.”
Instagram is one of several social media companies that are striving to find the right balance between arranging content chronologically and ranking it according to machine-learned impressions of relevance.